Ten Thousand Kilometers  /  PUPPET
一万公里  /  傀儡专辑

CREATIVE DIRECTION : Hu Zhenchao
DESIGNER : Hu Zhenchao / He Sijing
3D MODELING : He Sijing
ILLUSTRATION : 法茹克
CLIENT : PUPPET
YEAR : 2023

  Music       Vinyl record  
" Ten Thousand Kilometers " is a rock album by the band Puppet, whose musical work is as cold and powerful as a knife, but the humanistic concern hidden behind it is like a shimmering light in the darkness. Therefore, I used this "knife" to cut through the black cover in the design, and the two sides of the "wound" are slightly upturned. Through the slit, the colorful painting inside can be found (painted by the band's creator).
This work is also my reflection on the traditional record design. With the development of digital music, the packaging style of physical records is at a tipping point of change. When the "wound" on the cover is presented in a sculptural way, it blurs the line between graphic design and industrial design, with the intention of breaking the traditional record's single packaging style and digital cover. The only way to experience the feeling that digital records cannot bring is to hold a physical record in your hands, so that physical records can find a new meaning of existence in the digital era.
《一万公里》是一张由傀儡乐队创作的摇滚乐专辑。他们的音乐作品就像一把刀子,冷酷而又充满力量,但其背面隐藏的人文关怀,恰似微光。于是我在设计中让这把“刀子”划破黑色的封面,“伤口”的两边微微上翘,透过切开的缝隙,能看到里面的彩色绘画(画作由乐队主创法茹克所绘)。
同时此作品也是我对于传统唱片设计的思考。随着数字音乐的发展,实体唱片包装样式正处于改变的临界点,当封面上的“伤口”以雕塑的方式呈现,它模糊了平面设计与工业设计的界限,意在打破传统唱片单一的包装样式和数字化的封面,唯有手握实体唱片才能体会到数字唱片所不能带来的感受,让实体唱片在数字时代从新找到存在的意义。



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