The birth of a design studio
一个设计工作室的诞生

CONCEPT AND DESIGN : Hu Zhenchao
PHOTOGRAPHY : Hu Zhenchao
MODEL : Qi Jingxuan
CLIENT : 四川美术学院
YEAR : 2021
  Poster  
This poster was designed for a lecture I gave at the invitation of my alma mater, Sichuan Fine Arts Institute. The lecture talks about the aesthetic exploration and formation of Hu Design over the years. It includes focusing on hand-made images, humorous visual communication methods, and the humanistic warmth in the creation. This poster conveys these three points.
The poster photo was taken during college, model is my classmate. He was unwell because of long-term desk design, so he chose Chinese medicine cupping. The graphics left on his body by cupping are fascinating and contemplative: using Chinese medicine to produce modern patterns on the body, interpreting "combining Chinese and Western" in a humorous way, is also my "prescription" for "designers have been limited to using computers for design for a long time", especially for the audience of this poster - students in school, it is also one of the ways to open their creative thinking.
此海报是我应母校四川美术学院邀请做一场讲座所设计的海报。讲座讲述的是这些年来胡子设计工作室的美学探索和形成。包括着重于手工生产图像、幽默的视觉沟通方式和创作中所富含的人文温度等等。此海报传达了这三点。
海报照片拍摄于大学期间,模特是我的同学。他当年因为长期伏案设计导致身体不适,于是选择了中医拔火罐。拔罐在他身上留下的图形让人着迷和沉思:用中医的方式在身体上产生了现代的图案,以幽默的方式诠释了“中西结合”,也是我对于“设计师长期仅局限于使用电脑设计”而开出的“偏方”,尤其对于这张海报的受众——在校学生而言,也是打开他们创作思维的方法之一。



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