一个设计工作室的诞生
CONCEPT AND DESIGN : Hu Zhenchao
PHOTOGRAPHY : Hu Zhenchao
MODEL : Qi Jingxuan
CLIENT : 四川美术学院
YEAR : 2021 Poster
The poster photo was taken during college, model is my classmate. He was unwell because of long-term desk design, so he chose Chinese medicine cupping. The graphics left on his body by cupping are fascinating and contemplative: using Chinese medicine to produce modern patterns on the body, interpreting "combining Chinese and Western" in a humorous way, is also my "prescription" for "designers have been limited to using computers for design for a long time", especially for the audience of this poster - students in school, it is also one of the ways to open their creative thinking.
此海报是我应母校四川美术学院邀请做一场讲座所设计的海报。讲座讲述的是这些年来胡子设计工作室的美学探索和形成。包括着重于手工生产图像、幽默的视觉沟通方式和创作中所富含的人文温度等等。此海报传达了这三点。
海报照片拍摄于大学期间,模特是我的同学。他当年因为长期伏案设计导致身体不适,于是选择了中医拔火罐。拔罐在他身上留下的图形让人着迷和沉思:用中医的方式在身体上产生了现代的图案,以幽默的方式诠释了“中西结合”,也是我对于“设计师长期仅局限于使用电脑设计”而开出的“偏方”,尤其对于这张海报的受众——在校学生而言,也是打开他们创作思维的方法之一。
海报照片拍摄于大学期间,模特是我的同学。他当年因为长期伏案设计导致身体不适,于是选择了中医拔火罐。拔罐在他身上留下的图形让人着迷和沉思:用中医的方式在身体上产生了现代的图案,以幽默的方式诠释了“中西结合”,也是我对于“设计师长期仅局限于使用电脑设计”而开出的“偏方”,尤其对于这张海报的受众——在校学生而言,也是打开他们创作思维的方法之一。
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