阿虎回到海丰 / 五条人专辑
CONCEPT AND DESIGN : Hu Zhenchao
DESIGN ASSISTANT : He Sijing
ILLUSTRATION : Hu Zhenchao
CLIENT : WUTIAOREN
YEAR : 2023
Music Vinyl record
Starting in 2008, the band has been returning to their hometown of Haifeng County every Chinese New Year to hold a concert, a tradition that continued until 2017. It gradually became another fixed festival for the local youth during the Chinese New Year. Therefore, for the 2017 concert, I designed a poster with a local totem flag, which is an important symbol of traditional festivals in the coastal regions of southern China, representing the significance of the festival.
So, this vinyl album uses velvety fabric as the main material and silk-screened gold as a complement, aiming to recreate the form of traditional flags and reflect the band's music through a folk and localized visual aesthetic. At the same time, The strong contrast also creates a sense as dramatic as tiger and a comical feeling of returning in glory. Upon opening the album, you will find two pictures: one is a photo from the live performance, and the other is an empty audience seat, as for some reason, there were no spectators at that performance. The contrast between the lively cover and the solitude inside creates a dramatic sense of tension.
此黑胶专辑是五条人“2017年回到海丰音乐会”的演出现场录音专辑。
从2008年开始乐队每年春节都会回到家乡海丰县城举办音乐会，一直持续至2017年，逐渐成为县城青年在春节期间的另一个固定节日，一个欢聚的节中节；所以2017年的音乐会我为乐队创作了一面旌旗作为主海报；旌旗酷似锦旗，在潮汕地区重要传统节日中，此旗一出，预示节日的到来。
所以此次黑胶专辑采用植绒布作为主要材料，辅以丝印金色，一来尽量去还原旌旗的形态和通过民间世俗化的视觉美学去体现乐队的音乐。同时，强烈的对比，营造一种虎虎生威、衣锦还乡的喜剧感。 在打开专辑后，会出现两张图片，一张是演出现场的照片，另一张则是当时空空如也的观众席，因为某些原因，这次演出没有观众。封面的热闹与内页的落寂形成戏剧张力。
从2008年开始乐队每年春节都会回到家乡海丰县城举办音乐会，一直持续至2017年，逐渐成为县城青年在春节期间的另一个固定节日，一个欢聚的节中节；所以2017年的音乐会我为乐队创作了一面旌旗作为主海报；旌旗酷似锦旗，在潮汕地区重要传统节日中，此旗一出，预示节日的到来。
所以此次黑胶专辑采用植绒布作为主要材料，辅以丝印金色，一来尽量去还原旌旗的形态和通过民间世俗化的视觉美学去体现乐队的音乐。同时，强烈的对比，营造一种虎虎生威、衣锦还乡的喜剧感。 在打开专辑后，会出现两张图片，一张是演出现场的照片，另一张则是当时空空如也的观众席，因为某些原因，这次演出没有观众。封面的热闹与内页的落寂形成戏剧张力。
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