Art at Qiaoshan-Art Field Nanhai 2024

艺术在樵山-广东南海大地艺术节 2024

ART DIRECTION :Hu Zhenchao
DESIGNER :Hu Zhenchao
CLIENT : Art Field Nanhai
YEAR :2024
Exhibition & Event Poster

The main visual for "Art at Qiaoshan— Art Field Nanhai 2024" is created by artist Liu Qingyuan. By capturing the daily life and natural ecology of Nanhai’s countryside as source material, he crafted woodcut prints to present the rustic vitality of local culture. The imagery integrates site-specific elements such as fishing villages, rivers, and residential architecture, naturally connecting with audiences and villagers to convey the festival’s philosophy of grounded, localized practice. Based on the original woodcut designs, we produced the main and subsidiary posters along with peripheral materials.

“艺术在樵山—广东南海大地艺术节2024”主视觉由艺术家刘庆元创作，通过捕捉南海乡间日常与自然生态为素材，创作了木刻版画来呈现地方文化的质朴生命力。画面融合渔村、河流、民居等在地元素，与观众和村民自然的产生链接，传递艺术节的在地实践理念。我们基于木刻原稿完成主副海报及周边物料的制作。

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