Shape in the river
形在江海


ART DIRECTION : Hu Zhenchao
DESIGNER :  He Sijing
YEAR : 2023
CLIENT : 大乾艺术
  Product     Book  
This is a work that reflects the dragon boat culture in the Pearl River Delta from different perspectives. The articles written by various scholars involve various researches on the history of dragon boats, dragon boat manufacturing, music, visuals, folk beliefs, etc. around dragon boats. This book also invites artists and musicians to create and include works around the development of dragon boats. Tradition and modernity coexist. In terms of design, we also pursue the balance of "tradition and modernity".
For the four characters "形在江海" on the cover, we tried to hide the "dragon boat", leaving only the water marks where it had been, and retaining the divinity of the "dragon". ——To achieve this effect, we placed the printed fonts under the water, stirred the water surface to create ripples, thereby changing the shape of the text and leaving the trajectory of movement, and finally took pictures.
As for the real "dragon", we hid it in the spine, and through calculation, printed the color blocks on the inner pages, and formed a dragon boat vaguely after binding.
这是一部从不同侧面反映珠三角龙舟文化的作品。由各类学者参与写就的文章涉及龙舟历史、龙舟制造、围绕龙舟展开的音乐、视觉、民间信仰等各类调研,此书同时邀约了艺术家、音乐人围绕龙舟进展创作并收录在内,传统与现代并存。
在设计上,我们同样追求“传统与现代”的平衡。
封面的“形在江海”四字,我们试着将“龙舟”隐藏,只留下它来过的水痕,保留“龙”的神性。——为达此效果,我们将打印的字体置于水底,拨弄水面泛起涟漪,从而改变文字形态并留下运动的轨迹,最后进行拍摄。
而真正的“龙”,我们把它隐藏在书脊位,通过计算,把色块印刷于内页,在装订后隐隐约约形成一条龙舟。



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