The Hearty

我关心的地方

ART DIRECTION : Hu Zhenchao
DESIGNER : Hu Zhenchao /Liu Caichen / Ni Simiao
CLIENT : 腾讯
YEAR : 2023 Branding

"The Hearty" is a documentary-style column produced by Tencent SSV. The program invites practitioners in the field of social values to tell the stories of people and things they care about in the places they care about. The column follows the stories around them in a sustainable mode, explores a corner of the world, and realizes the sustainability of "care".
Our creative concept starts from the value of the program and emphasizes the mutual assistance relationship between people. One vertical line represents the helper and the other is the object of help. No matter which line, they can get the spiritual and material they need from this process, so this is an equal relationship and rely on each other to form a triangle that gives people a safe and reliable feeling. The triangle releases the space for imagination: like a solid roof, like a pair of people, like the word "people", and like the derivative of the Tencent SSV logo.

《我关心的地方》是腾讯SSV出品的一档现场讲述纪录片类型栏目,节目邀请社会价值领域的实践者们在他们关心的地方，讲述他们关心的人和事。栏目以一种可持续模式，跟随身边的故事，探索世界的一角，实现“关心”的可持续。
我们的创作概念从节目价值出发，强调的是人与人之间的互助关系，其中一条竖线代表帮助者，另一条则是被帮助对象，无论哪条线都能从这个过程中获得他们所需的精神与物质，所以这是一种对等的关系，并相互依靠，形成给人以安全可靠的三角形。三角形释放出想象的空间：像一个牢固的屋顶、像一对搭子人，像是“人”字、像腾讯ssv标志的衍生。

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