MUZEN
猫王音响
ART DIRECTION : Hu Zhenchao
DESIGNER : Hu Zhenchao /He Sijing / Lv Jiewen
CLIENT : 猫王音响
YEAR : 2021 Branding

In 2015, we designed the initial logo for the "Elvis Audio" brand; in 2021, we upgraded the brand again. Elvis' early radio products were mainly based on classical literary aesthetics. With years of development, the product form has been continuously expanded, combining both classical and modern, and the early logo is no longer applicable; this upgrade retains the concept of the initial logo, and the basic shape is derived from the iconic knob of the classical radio. It also has a nice name - cat's eye. We moved from the first generation with a strong decorative style to a flat style, making it more modern and compatible.
The extended graphic is taken from the ring of the "cat's eye" that lights up when the radio is working. The yellow light gives people warmth, which is similar to the charming sound of the speaker.

2015年，我们为“猫王音响”品牌设计了初创标志；2021年我们再次为其做了品牌升级。
早期猫王的收音机产品，以古典文艺美学为主，随着多年发展，产品形态不断拓展，同时兼具古典与现代，早期标志已不适用；此次升级保留了初创标志的概念，基础造型源于古典收音机标志性的旋钮，它还有好听的名字——猫眼。我们从初代的具有较强装饰主义的风格走向扁平化，让其更具有现代性和兼容性。
延展图形，取自收音机工作时“猫眼”亮起的圆环，黄色的光给人以温暖，酷似音响发出的迷人声音。

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