Bishan Craft Beer
碧山精酿啤酒

ART DIRECTION : Hu Zhenchao
DESIGNER : Hu Zhenchao
ILLUSTRATION : Hu Zhenchao
CLIENT : 碧山精酿
YEAR : 2023 Product

Bishan Village is located in Yi County, Huangshan City, Anhui Province. It is a beautiful primitive ancient village with flowing rivers and surrounded by mountains. Bishan Craft Beer was born here. We follow the natural ecology of Bishan and the handmade production of craft beer, and use woodcut prints throughout the brand vision and label design.

碧山村位于安徽黄山市黟县，河水流淌、群山环绕，是个美丽的原始古村落，碧山精酿啤酒便诞生于此。我们遵循碧山的自然生态与精酿啤酒的手工制造，采用木刻版画的方式贯穿整个品牌视觉和酒标设计。

Hu Design

WORKS

ABOUT

TEXT