SOCIAL DESIGN IN CHINA
社会设计在中国第二季

CONCEPT AND DESIGN : Hu Zhenchao
Writer : 海丰县林代写书屋
CLIENT : 中央美术学院
YEAR : 2022
  Poster  
I was invited to teach at the "Social Design in China" series of open classes and designed the poster for this unit. This activity is a group under the "Future Unknown" large-scale cultural activity of the Central Academy of Fine Arts. I used the overall poster of the activity (left picture) and on this basis, pasted a red poster of "creation" on the top to form the final work (right picture).
The poster written on red couplet paper was written by "Ghostwriting Lin" on the street in Haifeng County. My earliest concept of "poster" was the "notice" of various folk activities written by these old gentlemen - simple, direct, and festive. This move is also to form a link and dialogue between urban and rural areas - from the global to the local, from the academy to the folk.
受「社会设计在中国」系列公开课活动邀约授课,并设计了此单元海报。
此活动是中央美术学院“未·未来”大型文化活动之下的一组,我借助活动总海报(左图),在此基础上把“创作”的一张红色海报贴于上方,形成最终作品(右图)。
用红色对联纸写就的海报,是我请海丰县街边的“林代写”书写的,我最早对于“海报”的概念,便是这些老先生写就的各类民间活动的“通知”——简单、直接,喜庆。此举,也是想让城乡之间形成了链接与对话——从全球到地方,从学院到民间。

 

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