The Grass Art 
草间儿童美术私塾

DESIGNER : Hu Zhenchao
CLIENT : 2016
YEAR : 草间儿童美术私塾
  Branding  
The logo takes the two characters "草间" as the main body, and the closed structure of the two characters is designed into a three-dimensional house shape. Viewed from different angles, there will be different spatial effects, presenting a childlike interest. In terms of extension, elements of a house are also added, but the house has no fixed form and changes with the content. The overall visual strategy is relaxed but not youth-oriented, taking into account the visual experience of parents.
标志取“草间”二字作为主体,将两字的闭合结构设计成立体的房子形态,从不同角度观看,会有不一样的空间效果,呈现一种童趣。在延展上,也加入了房子的元素,但房子没有固定的形态,随着内容的变化。整体视觉策略,轻松但不低龄化,兼顾家长的视觉体验。




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