UPSTREAM / WUTIAOREN 2022 TOUR
逆流而上 /  五条人 / 2022全国巡演

CREATIVE DIRECTION : Hu Zhenchao
DESIGN :  He Sijing / Hu Zhenchao
VIDEO PRODUCTION :  Lv Jiewen
CLIENT : WUTIAOREN
YEAR : 2022
  Music     Poster  
The theme of the WuTiaoRen's 2022 national tour is: Going upstream. "流" means popular or flu, and is also taken from the name of the band's new album. Therefore, in this context, "going upstream" does not need to be expressed too much. We directly enlarged the four characters, and then put two fish swimming on the characters through real shots. The water ripples, and the characters also change, but soon return to their original appearance; the two fish in the painting, no matter how hard they try, can't swim out of the frame.
五条人乐队2022全国巡演主题:逆流而上。“流”有流行、流感之意,亦是截取自乐队新专辑的名称,故“逆流而上”在此语境下,已无需做过多的表现,我们直接将其四字放大,然后通过实拍的方式,将两条鱼置于字上游动,水波荡漾,字也跟着变动,但很快又恢复原貌;画中的两条鱼,再怎么努力,也游不出画框。











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