Hu Design

4%vol of the River / Jackson Yee
4%vol的河 / 易烊千玺单曲

CONCEPT AND DESIGN : Hu Zhenchao     
PHOTOGRAPHY : Liu Caichen
VIDEO PRODUCTION :  Ni Simiao
CLIENT : Jackson Yee studio
YEAR : 2023   Music    
 "4%vol of the River" is a single released by Jackson Yee on his birthday in 2023. This is a work in the style of urban folk songs. It describes the scene of young people in Beijing CBD (Tonghui River) getting tipsy after work in the evening, dragging their lazy bodies back to their residence. The whole song is sad and healing.
We created a promotional visual for it: the camera looks through the bottom of the beer bottle, watching the people and things on the way home from work from a first-person perspective, and finally freezes at the moment when the fireworks bloom, which is both real and fake, like being drunk.
The cover of the single also uses the beer bottle element, through different beer bottle combinations, and through light and shadow projection, a city silhouette like a river is formed on the wall. 
《4%vol的河》是易烊千玺2023年生日当天发布的单曲。这是一首城市民谣曲风的作品，描述的大意是傍晚时分，北京CBD（通惠河）下班后的年轻人喝得微醺，拖着懒洋洋的身体游走回住处的场景，整首歌曲忧伤而又治愈。
我们为其创作了宣传视觉：镜头透过啤酒瓶的瓶底部，以第一人称的视角去观看这条下班的路上的人与物，最后定格在烟花绽放的瞬间，亦真亦假，似醉非醉。
单曲封面同样沿用啤酒瓶元素，通过不同的啤酒瓶组合，并通过光影投射，在墙上形成如河流般的城市剪影。



















Prev
© hu design,Guangzhou,2015-2025.