HEAR LIFE
阿里U设计周联合主题创作 | hear life

CREATIVE DIRECTION : Hu Zhenchao
DESIGNER : Hu Zhenchao / Liu Caichen / Lv Mao
CLIENT : 阿里巴巴
YEAR : 2023 Poster

Tmall Global teamed up with 16 artists to share 16 different lifestyles with the audience and released a pop-up magazine "Being". Beard Design Studio was invited and chose the vinyl theme for creation. Vinyl is our daily music carrier, just like the daily life depicted by music.

天猫国际携手16位艺术家向观众分享16种不同的生活方式，并发布快闪杂志《Being》，胡子设计工作室受邀其中，并选择了黑胶主题进行创作。黑胶之于我们是日常的音乐载体，就像音乐所描绘的生活日常。

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