NO NECESSARTY NO COOPERATE

x YUE+Cafe x Hu Design

非必要不合作 x 樾+咖啡 x 胡子设计

ART DIRECTION : Hu Zhenchao
DESIGNER : Hu Zhenchao / Liu Caichen / Ni Simiao
CLIENT : 越秀地产
YEAR : 2025 Product

The "Yue+ Cultural Arts Center" and "No Cooperation Without Necessary Needs" have collaborated on a candlestick-themed product. The design continues the "Yue+" VI concept, with "Yue" meaning tree shade and personifying it. The base is shaped like a tree shadow; when the candle burns out, the dripping brown candle wax forms "tree bark".

“樾+文化艺术中心”与“非必要不合作”的联名烛台周边产品.
设计延续“樾+”VI理念,“樾”即树荫之意,并将其具像化,底座呈树影形态;当蜡烛燃尽时,滴落的褐色蜡烛形成“树皮”.

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